Bobbie Barrett

Played by Melinda McGraw

Bobbie Barrett is the wife/manager of comic Jimmy Barrett who was hired by Sterling Cooper to do TV spots for Utz Potato Chips. Bobbie’s relationship with the agency becomes more complicated, however, when Jimmy insults a client and Don Draper begins an affair with her. Their affair is temporarily derailed when the two have a car accident while driving to the beach. Recuperating at Peggy Olson’s apartment afterwards, Bobbie sums up her strategy for making it in a man’s world: “You can’t be a man,” she advises. “Be a woman. It’s powerful business when done correctly.” Bobbie’s relationship with Don ends when he learns she’s been gossiping about him.